Importance of Sales funnels in Digital Marketing

When the first working prototype of the Internet came out in the late 1960s invented by Robert E. Kahn and Vint Cerf, it showed potential. Now the Internet is the most important service offered.  Amazon, an E-commerce company and one of the biggest firms in the world does not have a single store in the world, all of its business is on the internet. This shows the power of the internet that the richest person in the world has all of his business online.
This is where digital marketing comes into use.  Digital marketing is the use of the internet and other social media channels to reach consumers. 

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The most common methods of digital marketing are:
1. Website Marketing - A website for their product representing their brand.
2. Pay-Per-Click Ads - PPC allows marketers to reach users using internet ads as bait. 
3. Email Marketing - Email is the medium to get in touch with your potential consumers and is still one of the best ways to get in touch. 

Digital Marketing poses a lot of challenges and it takes work for the marketers to be current with trends and therefore they use different methods to ease their work. One such method is Digital Marketing using funnels.

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What is the digital marketing funnel?

A digital marketing funnel is a combination of marketing tactics to generate quality traffic and convert those customers to consumers of your service.

The very purpose of using funnels is that the old marketing strategy doesn't work anymore, with funnels you can achieve the highest efficiency at a low cost. A digital marketing sales funnel is moving someone who knows nothing about your business to a loyal customer.
These are the 4 segments involved in making a marketing funnel.

Awareness - This is the uppermost stage of the marketing funnel. Potential consumers are drawn through marketing campaigning. Trust is developed through this stage.

Interest - Once the people have their attention, they develop interest and think about learning more about the company. Here is the opportunity for the company to develop a trustworthy relationship with their customers. 

Desire - Here the customers develop an intent to buy the company's services. Here is the opportunity to pitch their product to the people and tell convince them why their product is the best buy.

Action - This is the last stage of the marketing funnel, you are at the end stage where the prospect has decided and is now a consumer of your service. A positive experience can do wonders for the company, which will lead them to advise your service to their friends and family.

Why do we need a Marketing funnel?

Adapting to digital marketing funnel is important for businesses because of the inevitable rise of technology.
  • It is in the best interest of the audience.
  • It is a very vast strategy, and thus we know that it will always work at a certain stage.
  • It nurtures the relationship between the customer and the company.
  • A lot of work and research is put into the strategy, and thus it improves your overall business strategy.
  • SEO is the best way to draw traffic to your funnel. You just need to rank your site and when you follow the funnel strategy, SEO comes in place on its own.

Funnels are everywhere

Funnels occur every day with the consumers be it online or in retail shops.

We can see that the steps are the same, there is just a difference in the medium of the purchase.


With more than 4 billion internet users it is really difficult to get noticed online using traditional marketing methods. All the marketers use sales funnels to grow their businesses and generate leads and sales while they are sleeping because the funnel works for itself. The sales funnel provides a useful framework through which you analyze your business and spot out areas of improvement. A marketing funnel is a way of breaking down a customer's journey from awareness to purchase stage.

Click Funnels is a well-known brand and is used by well-established businesses that have helped them grow their sales by thousands and they have prepared cheat sheets for you guys which are already used and successful.

Thank you


  1. Such an informative post! Looking forward to more interesting content!

  2. Never did we imagine that Digital Marketing will become a boom on an online platform, and since it has now become, it's important for everyone to have some knowledge about it. Commendable work!!!

  3. Nice, explained in the easiest language possible

  4. Great article and a good take on the topic. You research and hardwork is visible through your words. Awesome article. Keep posting!!!

  5. Kshitij Khugshal
    Explanation was neat and to the point.
    Great article!

  6. Amazing content!!!
    The facts and figures included gives it an edge over the usual articles .
    Great work!

  7. Great Job !!

    Emphasized very well especially the crucial parts of Digital Marketing.

    Unique Content n Unique Presentation

    Keep up the Great Work Bro !!

  8. You made something complicated easy to understand!


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